It's fine-filtered. Fresh taste, guaranteed. 38% less fat than whole milk. Vitamins A & D added. Ultra-pasteurized. Calcium & protein. From cows not treated with added hormones (No significant difference has been shown between milk from rBST-treated and non rBST-treated cows). Fine-filtered reduced fat milk. Double sealed. Milk matters! From cereal in the morning to a late-night cookie dunk, your family counts on milk. That's why we've gone way beyond ordinary to bring you Simply Pure. Our special filter takes out impurities, but leaves the goodness of milk just as it should be. So you get nourishing calcium, wholesome protein, good-for-you vitamins and, of course, the fantastic great taste your family will love. Produced Without Added Hormones: Our milk comes from cows raised naturally, not treated with artificial growth hormones (No significant difference has been shown between milk from rBST-treated and non rBST-treated cows). Why is simply pure special? The difference is fine-filtration. All milk may look the same, but ours is different on the inside. That's because, unlike most milk, Simply Pure is uniquely fine-filtered to remove impurities that may affect taste and freshness. It's an extra step that tells you Simply Pure is made with special care. Because We Care: We work hard to deliver milk your family will love. 1. We use a special fine filter to remove naturally occurring impurities. 2. We lock in the goodness with protective packaging and our double seal. 3. We stand behind our product with a fresh taste guarantee. If you're not completely satisfied, we'll make it right. Visit SimplyPureMilk.com. Different - On the Inside: Some of us see life a little bit differently. Each day we learn a little, to be a little better, to do a little more. We'll take on anything that comes our family's way. We enjoy the puzzle of life, and love to find each days solution. We take care of ourselves - and others too. Different on the inside? Share your thoughts at SimplyPureMilk.com. Fat reduced from 8 g to 5 g. Grade A. Simply Pure fresh taste guarantee. If you're not satisfied, we'll make it right. Visit SimplyPureMilk.com. Made in USA.