Tide Plus Coldwater HE Turbo Clean Laundry Detergent offers the brilliant clean you know and love plus brilliant color protection even in cold water. It’s specially formulated for cold water conditions, giving you brilliant color protection and using 50% less energy when you switch loads from warm to cold. It is formulated with HE Turbo Clean technology for 6x the cleaning power in half the time (1) and is recommended by leading high efficiency washing machine manufacturers (2). Unlike many HE compatible laundry detergents that can slow machines down with over-sudsing, this turbo-charged formula quickly collapses suds and targets tough stains. Try Tide PODS with 3-in-1 chamber technology that cleans, protects colors and fights stains even in cold water. (1) 1 dose of Tide HE Turbo Clean in quick cycle vs. 6 doses of the leading national bargain detergent in normal cycle, (2) Based on co-marketing agreements 6x the cleaning power in half the time*. (*1 dose of Tide HE Turbo Clean in quick cycle vs. 6 doses of the leading national bargain detergent in normal cycle.) Tide Plus Coldwater offers 50% more energy savings when switching loads from warm to cold. Amazing Tide clean from Canada’s #1 detergent based on sales*. (*Nielsen Syndicated Laundry Detergent Category – CAN National All Markets $ & Unit Sales – Latest 52 w/e 1/12/16); #1 recommended by washing machine manufacturers*. (*based on co-marketing agreements) Part of the trusted Tide Plus Collection.